Acceptance speech

Every so often, someone says something that indicates that a revolution has happened. Often, the person who says it does not realise the true significance of their words. It happened recently in the Radio Times, a venerable television (and radio!) listings magazine in the UK, and probably one of the oldest such magazines in the world.

In a interview, Julia McKenzie, the latest actress to fill the role of Agatha' Cristie's 'Miss Marple' on the small screen in the UK, said that people would have to get used to her replacing any previous holders of the role. Now I have no problems with the quote, nor Julia McKenzie, and there are people who have called this arrogance, but I'm not one of them.

Instead, I think that it is a remarkable statement that completely misses the point, and in doing so, it reveals some fascinating things about what is happening to television. Why do I think this? Here's why:

Julia's statement says that people have to accept that she is going to be the Miss Marple that they will see on their televisions, but neither is actually true. There is now nothing to stop people watching any of the previous Miss Marples, and so the Miss Marple that appears on televisions could be any one of them - via repeats on terrestrial channels, DVDs, satellite/cable channels that re-run programmes, internet players like the BBC's runaway success: iPlayer, etc. So Julia may not be the Miss Marple that people see, nor do people have to accept her in that role. People now have a choice, and her statement clearly indicates that she thinks they do not. Now this did indeed used to be the case: before video recording became a commodity, and before digital hard disk recording of TV (PVRs, TiVo, Sky Plus, etc), and before the internet, then you watched broadcast television, or you didn't - just two choices.

But things are not like that anymore. There are many ways to watch television, and all of them give people choice where they used to have none. And rather like giving people access to personal transportation devices like cars/automobiles, taking them away isn't going to be easy. The freedom that people now have to watch what they want, when they want to, is going to be very difficult to take away. But there's more to it than that.

People are now used to flexibility in watching television in some ways, but there are other flexibilities that are yet to come. The next digital revolution involves what happens inside a television programme, instead of what happens around it. The coming generation of television will enable us to change what happens inside a programme, what we want to happen, when we want it to happen. Miss Marple will never be the same again!

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